黄金周旅游拥挤现象分析——从旅游线路设计的角度  

Analysis Of Tourism Congestion Phenomenon Of Golden Week——The Angle Of Design Of The Tourist Routes

作　　者：苗圃[1] 王新驰[1] 高晴[1] 

机构地区：[1]扬州大学旅游烹饪学院,江苏扬州225009

出　　处：《江苏商论》2015年第3期52-57,共6页Jiangsu Commercial Forum

基　　金：扬州大学大学生科技创新计划项目资助

摘　　要：黄金周旅游拥挤现象由来已久,大量学者从不同的角度探讨了这个问题。但是,从旅游线路设计的角度探讨拥挤现象的文章较少。本文通过对旅游线路的定量分析,得出旅游线路设计与拥挤的内在机理:线路设计主要是以游览观光为目的,对每个景点的游览时间较少,旅游天数增加而景点的游览时间不增加时,游览景点的数量必然增加;旅游线路的设计倾向于选择远距离的旅游目的地,从而使旅途时间相对增加,从而导致交通拥挤。全年20.33%的旅游人次集中在全年4.11%的天数中,旅游线路的设计中往往以知名度高的高级别旅游景点为目的地,旅游者必然过度集中,从而导致景点拥挤。Boom of golden week tourism is a special phenomenon in China＇s tourism. The resulting congestion problems need to be solved. Many scholars have discussed the problem from a different angle. But, it is less that articles discuss congestion problems from angle of the design of the tourist routes. By means of quantitative analysis, article has discussed internal logic between design of tourist routes and congestion phenomenon. The conclusions are as follows. Firstly, sightseeing is the main form of tourism in the Chinese domestic travel. So, tour time is relatively less in every tourist attractions. When the total travel days increased, it is increasing that tourist visit the number of tourist attractions. Secondly, travel agencies tend to choose long-distance travel destination in the design of the tourist routes. This increased traffic time between the origin area of tourists and tourism destination. This leads to traffic congestion. Thirdly, travel agencies tend to be high visibility and high level tourism attractions as a tourist destination in the design of the tourist routes. And 20.33% of the total number of tourism travel in 4.11% days throughout the year. So, tourists have excessive concentration. This leads to the congestion in tourism attractions.

关 键 词：黄金周 旅游拥挤 旅游线路 角度 设计 

分 类 号：F59[经济管理—旅游管理]