“一带一路”战略下的连云港市城市定位新探  

New Exploration Of Lianyungang City Positioning Based On The One Belt And One Road Strategy

作　　者：李隽[1] 

机构地区：[1]连云港职业技术学院,江苏连云港222000

出　　处：《江苏商论》2015年第3期82-85,共4页Jiangsu Commercial Forum

基　　金：江苏省教育厅2013年度高校哲学社会科学基金指导项目"基于国家战略视角下的连云港市城市营销战略研究"(2013SJD630084);江苏省教育厅2014年度高校"青蓝工程"资助

摘　　要："一带一路"战略的提出,为连云港市的发展带来了新的机遇和挑战,连云港市迫切需要找准定位,实现跨越发展。在深入调研连云港市发展现状的基础上,通过对连云港市城市营销的SWOT分析、目标市场分析和城市竞争力分析,结合"一带一路"战略指导,分别从城市文化、空间、功能、产业、特色等五方面进行城市定位探索,提出连云港市实现城市定位的对策。＂One Belt and One Road＂ strategy for the development of Lianyungang City has brought new opportunities and challenges, Lianyungang City is an urgent need to identify the position, to achieve leapfrog development. In-depth research development status on the basis of Lianyungang, Lianyungang city marketing through SWOT analysis, target market analysis and urban competitiveness analysis, combined with ＂One Belt and One Road ＂ strategic guidance, respectively, from the urban culture, space, function, industry, specialty five aspects of a city positioning to explore, and proposed countermeasures achieve Lianyungang city location.

关 键 词：“一带一路” 连云港市 城市定位 新探 

分 类 号：TU984.111[建筑科学—城市规划与设计]