新媒体环境下医院宣传应对策略研究  

Hospital Publicity under the Circumstance of the New Media and its Corresponding Strategy

作　　者：庞亮[1] 高琰[1] 

机构地区：[1]西安交通大学第一附属医院

出　　处：《医院管理论坛》2015年第3期21-23,12,共4页Hospital Management Forum

摘　　要：新媒体环境给医院的宣传工作带来了新的机遇和挑战,本文以某综合医院为例,通过调研的方式对医院新媒体应用情况现状进行梳理,通过对存在问题的分析研判,提出当前应如何充分发挥新媒体作用,加强医院宣传工作建设,更好的服务于患者就医和医院品牌建设工作。New media environment brings both opportunities and challenges to the work of hospital publicity. By taking a certain general hospital as an instance, this article organized he current conditions of the use of new media in hospital through investigation and analyzed the existing problems before proposing how to give full play of new media tools and strengthen the publicity work so as to better serve the patients and build hospital brand.

关 键 词：新媒体 医院宣传 医院管理 

分 类 号：R193[医药卫生—卫生事业管理]