湘西土家风情的文化旅游开发策略  

Strategy on Tourism Exploit of Xiangxi Tujia Culture

作　　者：傅建安[1] 龚彬[2] 

机构地区：[1]湖南城市学院文学院,湖南益阳413000 [2]湖南城市学院马克思主义学院,湖南益阳413000

出　　处：《宁波教育学院学报》2015年第1期93-94,134,共3页Journal of Ningbo Institute of Education

基　　金：湖南省2013年科技计划资助项目(2013ZK3014);湘学研究院湖南城市学院研究基地资助项目

摘　　要：湘西自然风景秀美奇绝,湘西土家族文化底蕴深厚。将日益发展的湘西旅游业植根于丰厚的文化土壤,提高湘西旅游品味,将是湘西旅游业发展的趋势和特色。为此,必需正确理解土家文化的粗犷、豪放、坚毅的灵魂。在制订旅游开发策略时应将奇山异水与历史文化结合,将舞台表演与文化内涵相结合,增强旅游工艺品的文化含量,提高旅游产业生产力。Xiangxi natural scenery background. How to root the increasing is very graceful, and xiangxi Tujia has deep historical and cultural tourism industry in Xiangxi rich cuhue, and improve the taste of Xiangxi Tourism, will be the trend and characteristics of tourism in Xiangxi. Therefore, we must correctly understand the soul of the Tujia culture which is rough, bold, firm. When we formulate the strategy of tourism development, we should combin the wondrous landscapes with the historical culture, unite the stage performance with the cultural connotation, increase the cultural content of tourism crafts. That is the useful way to improve the tourism industry productivity.

关 键 词：湘西 土家文化 旅游开发 策略 

分 类 号：F592.7[经济管理—旅游管理]