基于Fuzzy-AHP的京东商城物流服务质量评价  

Fuzzy-AHP-based evaluation for logistics service of Jingdong Mall

作　　者：邓超[1] 潘瑞[1] 陈定方[1] 郑卫刚[2] 

机构地区：[1]武汉理工大学物流工程学院,武汉430063 [2]武汉理工大学机械工程训练中心,武汉430063

出　　处：《起重运输机械》2015年第3期38-42,共5页Hoisting and Conveying Machinery

摘　　要：运用调查问卷法和模糊层次分析法(AHP)相结合的方法进行京东商城网络购物物流服务质量评价的分析研究以及网络购物物流服务质量评价指标相对权重的分析,得出不同评价角度下的网络购物物流服务质量评价指标权重结果。建立物流服务质量评价体系不仅有助于提高企业的运行效率和经济效益,也有助于了解企业自身的优势与劣势,从而更好地完善企业体系。Analytical investigation is made to the on-line shopping logistics service quality of Jingdong Mall by combining the questionnaire method with the fuzzy analytical hierarchy process method,followed by additional analysis for the evaluation index relative weight of the on-line shopping service quality,in order to get the evaluation index weight result of the on-line shopping service quality under different evaluation angles. The logistics service quality evaluation system is not only in favor of improving the enterprise＇s operating efficiency and economic benefit,but also conducive to well awareness of own advantages and disadvantages in order to perfect the enterprise system.

关 键 词：AHP 京东商城 B2C 服务质量 

分 类 号：F724.6[经济管理—产业经济] F259.2F224