基于武汉国际渡江节体育赛事品牌的城市形象研究  

The City Image of Sports Brand of Wuhan International River Crossing Section

作　　者：凃志初 

机构地区：[1]湖北美术学院,武汉430205

出　　处：《包装工程》2015年第6期29-31,36,共4页Packaging Engineering

摘　　要：目的从武汉国际渡江节体育赛事品牌形象视觉设计的角度研究城市形象设计。方法引入武汉国际渡江节的由来和体育赛事品牌塑造城市形象的基本概念,对国际和国内体育赛事品牌形象进行视觉趋势研究,并结合武汉国际渡江节体育赛事品牌形象塑造案例进行分析。结论体育赛事品牌形象塑造已成为向世界传递城市形象、文化与人文理念的重要途径。City image design is studied from the perspective of brand image visual design of sports brand of Wuhan international river crossing section. The origin of the Wuhan international crossing section and the basic concept of city image built by sports brand are introduced. The visual trend of international and domestic sports brand image is studied, combined with Wuhan international river crossing section sports brand image-building cases is analyzed. Sports brand image has become a important way to transfer city image, culture and humanistic ideas to the world.

关 键 词：体育赛事品牌 视觉设计 城市形象 

分 类 号：J511[艺术—艺术设计]