基于电子商务背景的农村市场物流配送研究  

Study on Logistics Distribution Process of Rural Markets in E-commerce Environment

作　　者：史晓原[1] 

机构地区：[1]浙江越秀外国语学院,浙江绍兴312000

出　　处：《物流技术》2015年第5期83-85,101,共4页Logistics Technology

摘　　要：对我国农村电子商务市场的市场需求、发展潜力、存在问题及发展策略进行分析,并就农村物流配送市场的特点加以剖析。通过调查法、文献研究等方法提出建立农村市场物流配送末端的县-乡-村一级配送网,把农民生产需要农资产品供应与日用商品的供应相结合,工业品下乡与农产品进城双向物流运作,提出了建立配送企业联盟、共同配送、降低物流成本等适应农村市场特点的物流配送策略。In this paper, we analyzed the demand, development potential, existing problems and development strategy of the rural e- commerce markets in China, then analyzed the characteristics of the rural logistics distribution market, built the county-countryside-village three-level distribution network for the endpoint rural logistics market, and proposed to bulid the distribution enterprise alliance to cope with the characteristics of the rural markets.

关 键 词：电子商务 市场需求 农村市场 物流配送 

分 类 号：F713.365.1[经济管理—产业经济]