基于Apriori聚类算法的快递服务衍生项目关联分析  

A Correlation Analysis of Derivative Express Delivery Services Based on Apriori Clustering Algorithm

作　　者：王微怡[1] 袁学勇[1] 刘俐[1] 刘继昌[1] 

机构地区：[1]北京物资学院物流学院,北京101149

出　　处：《物流技术》2015年第5期124-126,169,共4页Logistics Technology

摘　　要：借助Apriori聚类算法,分析快递企业客户的投递需求结构,发现客户订购项目与衍生服务项目的内在联系,以渔业客户订购的快递服务项目为例,说明了Apriori算法的应用过程,旨在探索提高快递企业服务衍生项目推荐成功率的有效方法。In this paper, drawing on the Apriori clustering algorithm, we analyzed the service demand stntcture of the customers of the express delivery enterprises, identified the intrinsic connection between the order items of the customers and the derivative services and then in the case of the express delivery services ordered by the customers in the fishery business, illustrated the process of the application of the Apriori algorithm.

关 键 词：Apriori聚类算法 关联分析 快递服务 衍生项目 

分 类 号：F252.24[经济管理—国民经济]