大庆环城农村区域休闲活动的推动策略研究  

Strategies for Promoting Leisure Activities in Rural Areas of Daqing City

作　　者：冷志杰[1] 唐玲玉[1] 

机构地区：[1]黑龙江八一农垦大学经济管理学院,黑龙江大庆163319

出　　处：《商业经济》2015年第2期13-15,共3页Business & Economy

基　　金：大庆市科技攻关项目:构建大庆旅游供应链模式研究

摘　　要：大庆作为资源型城市已进入工业化后期,休闲活动越来受到青睐。由于大庆环城农村区域休闲活动的发展刚刚起步,虽然企业在推进休闲活动已取得一定成绩,但仍存在企业对休闲活动的推广力度不够、网络宣传不规范、休闲活动缺乏市场细分、企业不重视专业人才的引进等问题。大庆市应从外部拉动环城农村区域休闲活动,即以企业为推进主体,搭建网络平台扩大企业休闲活动的宣传,从外部调动消费者积极性;从消费主体推动大庆环城农村区域休闲活动,针对不同年龄群体的消费动机,企业应有不同定位;企业要综合考虑环城农村区域休闲活动的外部因素,注重对休闲产品的创新升级以市场为导向,满足个性化需求,切实推进大庆环城农村区域休闲活动的发展。As Daqing, a resourced-based city, is in the last stage of industrialization, leisure activities has attracted the interests of the cit- izens. In the rural areas of Daqing, leisure activity development is in the budding stage. As a result, it has made certain achievements, but there are still problems. The promotion force is weak, online publicity is inefficient, the market needs are to be segmented precisely and the enterprises fail to build a talent pool for the promotion. Firstly, Daqing should stimulate consumer enthusiasm by building an online publicity platform for leisure activity products while taking enterprises as the main promotion player. Secondly, leisure activities should be dif- ferentiated for consumer motivations at various ages. Finally, enterprises should create new products of leisure activities while taking con- sideration of external factors. In doing so, the market demand of individualization could be meet for the development of leisure activity in the rural areas of Daqing.

关 键 词：大庆 休闲活动 问题 推动策略 

分 类 号：F740[经济管理—国际贸易]