大运河旅游资源现状及开发策略的思考——以扬州市为例  

On the Conditions and Development of the Tourism Resources about the Grand Canal: A Case Study of Yangzhou City

作　　者：张莉[1] 

机构地区：[1]扬州市职业大学马克思主义学院,江苏扬州225009

出　　处：《淮海工学院学报（人文社会科学版）》2015年第1期79-81,共3页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：江苏省教育厅高校哲学社会科学基金课题(2011SJD790024)

摘　　要：立足于运河申遗成功,分析了大运河沿线城市独特的旅游资源,探讨了开发运河旅游的市场前景。结合江苏扬州市开发运河旅游资源实际,提出了开创新型运河旅游产品、建设世界运河博物馆、塑造运河主题节庆品牌、培养新型专业导游等大运河旅游开发的策略。Based on the success of the Grand Canal~ application for the list of world heritage, the article analyses the conditions of the particular tourist resources of the cities along the canal and the potential market of the canal tourism. And it puts forward some development strategies such as creating new canal tourism products, constructing the global canal museum, making festival brand about canal and training new professional tour guides based on the current conditions.

关 键 词：大运河 旅游资源 开发策略 扬州市 

分 类 号：F590.6[经济管理—旅游管理]