加强出口农产品质量安全 促进山东品牌发展  

Strengthening Quality and Safety Management to Promote Brand Development

作　　者：孙明钊[1] 门爱军[1] 胡刚[1] 苏保乐[2] 

机构地区：[1]山东出入境检验检疫局,青岛266001 [2]潍坊检验检疫局

出　　处：《长江蔬菜》2015年第4期74-76,共3页Journal of Changjiang Vegetables

摘　　要：分析了当前山东出口食品农产品的优势,指出了品牌发展中存在的问题和挑战,提出了促进品牌发展的建议,包括积极推进出口农产品质量安全示范省建设、充分发挥政府引导作用、发挥行业协会能动作用、发挥企业主体作用。In the paper, we analyzed the competitive advantages of edible agricultural exports, and pointed out the existing problems and challenges in brand development, in addition, we put forward related suggestions on promoting the brand development, including strengthening the build of demonstration province of quality and safety of export agricultural products, giving full play to guiding role of the government, developing cluster brand and enhancing enterprises＇ subjective awareness.

关 键 词：山东省 出口食品农产品 质量安全 品牌发展 

分 类 号：F323.7[经济管理—产业经济] F752.62