运动健身服务业战略联盟能力初探  

A Preliminary Study On the Alliance Capability of Sports Fitness Service Industry

作　　者：周亚美[1] 顾杨洋[2] 

机构地区：[1]宁波城市职业技术学院,浙江宁波315211 [2]宁波大学,浙江宁波315211

出　　处：《浙江体育科学》2015年第2期41-45,共5页Zhejiang Sport Science

摘　　要：提升健身服务业水平是关系到体育产业整体发展质量和国民健康的关键问题,建立运动健身服务联盟是实现运动健身服务业发展的重要途径.文章以竞争优势理论和资源基础理论为依托,以在黄龙体育中心经营的5家企业为例,从联盟能力角度,全面剖析构建运动健身联盟,实现企业价值链整体增值的可行性,以此为基础提出两种联盟实施方案。Improving fitness service industry is related to the overall development of the sports industry and national health quality. The establishment of sports fitness service alliance is an important way to realize the development of sports fitness service industry. This article bases on the competitive advantage theory and resource--based theory, taking 5 affiliated enterprises running their business in Huanglong Sports Center as an example. From the perspective of alliance capahility, this article analyzes the feasibility to construct the sports fitness union and suggests two kinds of alliance program.

关 键 词：运动健身服务 价值链 资源结构 联盟能力 

分 类 号：G80-05[文化科学—运动人体科学]