农村消费的流通环境效应——基于海南、江苏等四个省市的农村调查数据  

The Effect of Circulation Environment in Rural Consumption——Based on Rural Survey Data in Four Provinces like Jiangsu,Hainan,etc.

作　　者：吴学品[1] 李骏阳[2] 

机构地区：[1]海南大学经济与管理学院,海南海口570228 [2]上海大学经济学院,上海200444

出　　处：《海南师范大学学报（社会科学版）》2015年第2期110-116,共7页Journal of Hainan Normal University(Social Sciences)

基　　金：国家社会科学基金项目"开发我国农村消费市场的流通视角"(编号:11BJY112);中西部高校综合能力提升计划(海南大学)项目的资助

摘　　要：文章通过构建流通环境影响农村消费的机理模型,根据海南、上海、江苏和河南等省份的农村调查数据,利用有序Probit模型从微观角度实证分析流通环境对农村消费的影响。结果表明:与城市相同质量的商品相比,村中商店的商品价格偏高是导致农村居民对其依赖性降低的主要原因。"用水用电不便"、"商店少"、"配套服务(售后)差"、"过期商品"等因素对农户消费影响有显著的负效应。农产品和工业品的新型流通形式"农超对接"和"家电下乡"对农村消费有显著的正相关。This paper builds the theoretical model of the relationship between the circulation environment and rural consumption, and uses the ordered Probit model to analyze empirically the impact of the circulation environment on rural consumption from the microscopic perspective based on the rural survey data in Hainan, Shanghai, Jiangsu and Henan. As is shown by the survey, compared with similar quality goods, the high price of commodities in village stores has led to the low dependence for rural residents. Such things as “inconveniences in water and electricity supply”, “few shops”, “poor follow-up services”, and “expired products”, etc. have exerted a distinc-tive negative impact on rural consumption. As a new form of agricultural and industrial product circulation, “the link between farmers and supermarkets” and “the sale of home appliances to the countryside” has a significant pos-itive correlation on rural consumption.

关 键 词：农村消费 流通环境 有序PROBIT模型 

分 类 号：C812[社会学—统计学]