财务工作群体中文化消费的意愿、认知与行为的网络调查分析  

An Online Survey and Analysis on the Intention, Cognition and Behavior of Cultural Consumption among Financial Workers

作　　者：周学锋[1] 刘珊[2,3] 

机构地区：[1]江西省住房和城乡建设厅,江西南昌330046 [2]江西科技师范大学数计学院,江西南昌330013 [3]江西财经大学信息管理学院,江西南昌330013

出　　处：《科教文汇》2015年第9期184-186,共3页Journal of Science and Education

基　　金：江西省教育厅人文社科青年项目(JC1458)

摘　　要：本文依托"问卷网"专业网络调研平台,调研了财务工作群体中的文化消费意愿、认知和行为。调研发现:当前在财务工作群体中文化消费的层次偏低,消费方式主要集中在看书读报、旅游等传统消费行为中,文化消费市场的建立存在较大的发展空间,文化设施完善和文化产品价格是文化产业内部对参与调研者影响的主要因素;影响参与调研者进行文化消费的内因在于其自身的工作学习压力。针对本次调研结果,本文在文化消费市场、管理、价格和消费市场等四个方面提出了相应的政策建议。Relying on the professional online survey platform ＂Questionnaire Net＂, this paper made a survey on the intention,cognition and behavior of cultural consumption among financial workers. It is found in the survey that： the level of the current financial workers＇ cultural consumption is low, and the styles of their consumption are mainly traditional consumption behavior such as reading newspapers and tourism, so the market of cultural consumption still has a relatively large space to expand, and the perfection of cultural facilities and the prices of cultural products are the main factors influencing the participants within the cultural industry; the internal factor that influences the participants＇ cultural consumption is their own work and study stresses.In view of the result, this paper proposed corresponding suggestions from the market of cultural consumption, management,prices and the market of consumption.

关 键 词：文化消费 财务工作群体 网络调查 

分 类 号：G114[文化科学]