价值链重构视角下企业绿色生态位跃迁路径研究——“卡博特”和“阳煤”双案例研究  

Mechanism Construction of Enterprise Green Niche Shifting Based on Value Chain Reconstruction Perspective——Dual Case Study of Cabot(Tianjin) and Yangmei Group

作　　者：许晖[1] 王琳[1] 

机构地区：[1]南开大学商学院

出　　处：《管理学报》2015年第4期500-508,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71072100;71472097);教育部新世纪优秀人才支持计划资助项目(NCET-12-0281)

摘　　要：采用双案例的研究方法,以化工企业的绿色生态位跃迁为主线,基于价值链重构的视角,探讨绿色生态位跃迁的理论框架。研究表明,在压力筛选的作用下,卡博特(天津)和阳煤集团分别通过组织知识学习和组织变革对价值链重构来应对环境的压力,由此产生了两种不同的绿色生态位跃迁机制:前者通过对价值链内外部知识的整合实现绿色转型;后者通过整合价值链的上下游、横向纵向价值链的延伸发展自己的绿色能力。In this paper, green niche shifting of chemical companies is the main line based on the value chain reconstruction and dual comparative case study method is used to investigate the theoreti- cal framework of green niche shifting. The findings show that： under the pressure screening role, Cabot （Tianjin） and Yangmei group were reconstructed by addressing organizational knowledge learning and organizational reform to adapt to environmental pressures perceptively, resulting in two different mechanisms of green niche shifting; the former achieved green transformation by acquiring knowledge of the value chain, and the latter developed its own green ability by extending the value chain.

关 键 词：绿色生态位 生态位跃迁 价值链重构 压力筛选 

分 类 号：C93[经济管理—管理学]