上海国际赛车场主题旅游空间的发展研究——基于英国“赛车谷”的启示与思考  

Development of Shanghai International Circuit Theme Tourism—Based on the Model of British Circuit

作　　者：张靖弦 黄海燕[1] 

机构地区：[1]上海体育学院体育产业发展研究院,上海200438

出　　处：《上海体育学院学报》2015年第2期24-29,共6页Journal of Shanghai University of Sport

基　　金：国家社会科学基金资助青年项目(11CTY007);全国优秀博士学位论文作者专项资助项目(201205)

摘　　要：运用文献资料等研究方法,基于英国"赛车谷"的发展经验,对上海国际赛车场主题旅游空间进行分析。认为:上海国际赛车场主题旅游空间发展存在原有游客逐渐流失、旅游景点未有效开发、公共交通网络不完善等问题。据此提出建议:成立合作组织,制订主题旅游空间方案;促进各产业间的信息交流;完善市场品牌管理计划;提高服务质量和产品价值。The study, with the method of literature review, bases its research on the development experience of British Circuit to explore the theme tourism of Shanghai International Circuit. It holds that its development has the following problems including the gradual loss of former tourists, poor development of tourist attractions and incomplete public transportation network, etc. The suggestions are accordingly offered in this paper： to establish cooperative organizations, to design theme tourism program, to improve information exchange among different industries; to complete market brand management plan, and to promote service quality and product value, etc.

关 键 词：上海国际赛车场 主题旅游空间 英国“赛车谷” 

分 类 号：G80-05[文化科学—运动人体科学]