地方高校电子商务人才应用能力提升路径研究  

Study on the Improvement of Application Ability of E-commerce Students from Local Universities

作　　者：庄道元[1] 卓翔芝[1] 郭艳艳[1] 汪正宏[1] 

机构地区：[1]淮北师范大学管理学院,安徽淮北235000

出　　处：《淮北师范大学学报（自然科学版）》2015年第1期93-96,共4页Journal of Huaibei Normal University：Natural Sciences

基　　金：安徽省特色专业项目(20101971);淮北师范大学重点教研项目(jy110108);淮北师范大学教研项目(jy12217);淮北师范大学信息学院教研项目(jyxm20121816)

摘　　要：针对地方高校电子商务人才应用能力不强、就业率不高的问题,以淮北师范大学为例对地方高校电子商务人才应用能力提升路径进行研究.首先对电子商务专业人才应具备的各项能力进行说明,然后对地方高校电子商务人才培养中存在的师资力量薄弱、专业定位模糊、实践条件缺乏等问题进行分析,最后提出加强实验室建设、拓展实习基地、推进课程体系改革等一系列提高电子商务人才应用能力的具体措施.In order to solve the problem of low employment and weak application ability,this paper taking, studied the ways of improving application ability of E-commerce students.Firstly,the abilities of E-com-merce students have been described,secondly,the existing problems have been analyzed ,such as short of teachers,fuzzy direction,weak practical practice condition.Finally,some countermeasures have been put for-ward,such as strengthening the laboratory construction,increasing cooperation with companies and promot-ing the reform of courses system.

关 键 词：电子商务 应用能力 教学改革 

分 类 号：G642[文化科学—高等教育学]