国际大型体育赛事申办遇冷及其应对策略  

When an application for hosting a major international game goes cold and its response strategies

作　　者：吴迪[1,2] 刘志民[3] 

机构地区：[1]上海体育学院体育休闲与艺术学院,上海200438 [2]上海旅游高等专科学校,上海201418 [3]上海体育学院国际交流学院,上海200438

出　　处：《体育学刊》2015年第2期47-51,共5页Journal of Physical Education

基　　金：2013年上海市教委"晨光计划"资助项目(KY2014-G0012);2014年上海市高校青年骨干教师国内访学计划资助项目;教育部哲学社会科学研究重大课题攻关项目(10JZD022);广西大学211工程四期重点学科群:中国-东盟经贸合作与发展研究项目资助

摘　　要：从民意选择、政府角色、赛事运作、国际关注等方面就当前大型体育赛事所面临的办赛危机进行分析。结合当前大型体育赛事自身发展特点、外部发展环境,以大型体育赛事的持续发展为目标,提出以打造"尊重民意"为核心理念的制衡机制,提倡理性办赛;强调政府要对赛事进行科学的效益评估,合理配置资源,加强监管,推进赛事的市场化运作;从加强赛事资源整合、促进赛事多元化开发、减少赛事风险、提升赛事吸引力等措施,呼吁国际体育组织发挥引领作用,出台积极有效应对措施,为大型体育赛事的健康发展提供更多理论指导。Aiming at game hosting crises faced by major sports games today, the authors dissected the root causesfor the problem from different perspectives such as public choice, government role, game operation, internationalattention etc, put forward a balancing mechanism that bases its core conception on building “public opinion respect”according to major sports game’s own development characteristics and external development environments nowadaysand by basing the goal on the sustainable development of major sports games, advocated rational game hosting,and emphasized that the government should carry out scientific benefit evaluation on such a game, rationallyallocate resources, strengthen supervision, boost the marketized operation of such a game, vigorously boost thetransformation of a major sports game from such aspects as strengthening game resource integration, promoting thediversified development of such a game, reducing game risks and increasing game attraction etc, call for internationalsports organizations to exert their guiding function, work out active and effective response measures, and providemore theoretical references for the healthy development of a major sports game.

关 键 词：体育管理 大型体育赛事 办赛危机 

分 类 号：G80-05[文化科学—运动人体科学] G811.2[文化科学—体育学]