河南省发展商业文化旅游的SWOT分析与战略研究  

SWOT Analysis and Strategy on the Development of Commercial and Cultural Tourism in Henan Province

作　　者：王占华[1] 

机构地区：[1]河南师范大学旅游学院,河南新乡453002

出　　处：《新乡学院学报》2015年第2期9-13,共5页Journal of Xinxiang University

摘　　要：河南省商业历史文化资源丰富,发展商业文化旅游有良好的基础。随着河南旅游的发展,河南省发展商业文化旅游日益引起河南省政府的重视。为更好地打造河南商业文化旅游名片,运用SOWT分析方法,对河南省发展商业文化旅游中的优势、劣势、机遇和挑战进行系统分析,较为清楚地指出了河南省发展商业文化旅游的优势和不足,以及面临的机遇与挑战。实施竞争战略、品牌战略和创新战略将会大力推动河南省商业文化旅游的发展。Henan is rich in business history cultural resource,so it has a good foundation in the development of commercial culture tourism.With the deveopment of the tourism,more attention are paid by Henan provincial government.In order to better build a card of Henan commercial culture tourism business.This paper advocate we can find the strengths and weaknesses,opportunities and threats of commercial culture tourism in Henan province by utilizing SOWT statistical analysis,we clearly identify the advantages and disadvantages so that we can face challenges and treasure opportunities.Implementdtion of competitive strategy,brand strategy and innovation strategy will vigorously promote the development of commercial culture tourism in Henan province.

关 键 词：SWOT 商业文化 旅游资源 战略 

分 类 号：F592.7[经济管理—旅游管理]