高校图书馆服务营销理论体系的构建  

The Construction of University Library's Service Marketing Theory System

作　　者：王月云[1] 

机构地区：[1]南通大学图书馆,江苏南通226001

出　　处：《科技情报开发与经济》2015年第4期31-32,共2页Sci-Tech Information Development & Economy

摘　　要：随着时代的不断发展,把现代化的营销策略和营销理念融入高校图书馆的服务管理过程中,可以更好地满足时代发展的基本需求,提高图书馆的时间价值和信息价值。分析了高校图书馆开展服务营销的意义,阐述了高校图书馆营销服务的基本情况,对现代营销理念指导下高校图书馆服务营销理论体系的构建进行了探讨。With the continuous development of the times, integrating the modern marketing strategy and marketing concept into the service management processes of university library can not only meet better the basic needs of development of the times, but also increase the time value and information value of the library. This paper analyzes the significance of the services marketing developed by university library, expounds the basic situation of university library＇s services marketing,and probes into the construction of university library＇s service marketing theory system based on the guidance of modern marketing concept.

关 键 词：高校图书馆 现代营销理念 服务营销理论体系 

分 类 号：G258.6[文化科学—图书馆学]