德国体育产业发展方式解析与启示  

The Mode of Sport Industry Development in Germany and Its Enlightenment to China

作　　者：姜同仁[1] 刘娜[1] 

机构地区：[1]安徽财经大学体育教学部,安徽蚌埠233030

出　　处：《西安体育学院学报》2015年第2期129-134,共6页Journal of Xi'an Physical Education University

基　　金：国家哲学社会科学基金青年项目(13CTY017)

摘　　要：德国作为欧盟经济的火车头,体育市场趋于成熟,体育产业发展方式呈现出明确的创新化、品牌化和集群化特征;而驱动体育产业发展的主动力来自健全的创新体系、优化的经济结构、社会型管理体制以及完善的市场机制。德国体育产业发展方式的启示表现为:以持续创新引领体育产业升级、以结构调整驱动体育产业转型、以体制完善释放体育产业活力。Germany as the EU Economic engine,the sports market maturing,and development of the sports industry presents a clear innovation,brands and clustering features,and drive development of the sports industry＇s initiatives from sound systems of innovation,optimized structure of the economy and social management system,as well as a consummated market system.The enlightenment of German sports industry development： sustainable innovation leading sports industry upgrade,sports industry structure adjustment drive transformation,sport system improvement active sport industry.

关 键 词：体育产业 发展方式 德国 

分 类 号：G80-052[文化科学—运动人体科学]