边境地区农村受众媒介接触与使用状况调查与分析──以广西龙州县N村为例  

Investigation and Analysis of Audience's Media Contact and Use in Border Rural Aera——A case of Village N in Longzhou County

作　　者：冯广圣[1] 苏芳洁 

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《玉林师范学院学报》2015年第1期85-89,100,共6页Journal of Yulin Normal University

基　　金：2013年度国家社科基金一般项目"乡村社会传播结构变迁与重构研究"(13BXW049)

摘　　要：文章选取广西龙州县N村为研究个案,以不同年龄段和不同属性的村民为对象,通过对他们媒介接触与使用状况的调查,考察该村庄社区媒介的历史变迁,村民媒介接触内容和使用动机,以及媒介给村民带来的影响,指出目前边境农村地区大众传播过程中存在的问题和解决方法,探究媒介在促进边境地区农村社会发展中的实践意义。This article selects N village in Longzhou, Guangxi, as a research case, which is as an object that different ages and different properties villagers, through the investigation of villagers’ media contact and use, reviewing the historical change of media in the village community, villagers’ media contacted content and use of motivation, and the influence which media leads to the villagers, and points out the problems and solving methods existing in the current border rural areas in the process of mass communication, to explore the practical significance which media in promoting development of society in the border rural areas.

关 键 词：边境地区 农村受众 媒介接触 媒介效果 

分 类 号：G206[文化科学—传播学]