品牌服装买手模式分析  

The Analysis on Buyers Model of Brand Garment

作　　者：黄紫薇[1] 施新芽 

机构地区：[1]湖北理工学院艺术学院,湖北黄石435003

出　　处：《浙江理工大学学报（社会科学版）》2015年第2期142-147,共6页Journal of Zhejiang Sci-Tech University：Social Sciences

摘　　要：品牌服装买手模式是被实践证明了的,能适应当前复杂的市场环境的管理模式。从买手及买手模式的理论研究出发,通过深入剖析欧美国家快时尚的服装买手品牌,找出品牌服装买手模式的发展优势;对中西方买手模式的比较分析,找出了中式买手模式的不足;最后探讨了如何在中国发展品牌服装买手模式。Buyers model of brand garment can adapt to today＇s complex market environment,which has been proven by practice.This paper starts from the theoretical research on buyers and buyers model of brand garment.The development advantages of buyers model are found out by deep analysis of buyers model of fast fashion brand in Europe and America.The deficiencies of the Chinese buyers model are achieved through the comparison between Chinese and western buyers model.Finally,this paper investigates how to develop buyers model of brand garment in China.

关 键 词：买手 买手模式 供应链 品牌 服装 

分 类 号：F416.86[经济管理—产业经济]