不同流通模式下农产品流通效率比较研究  

Comparison Analysis on Circulation Efficiency of Agricultural Products under Different Circulation Modes

作　　者：陈耀庭[1] 戴俊玉[1] 管曦[2] 

机构地区：[1]闽南师范大学历史与社会发展学院,漳州363000 [2]福建农林大学经济学院,福州350002

出　　处：《农业经济问题》2015年第3期68-74,111,共7页Issues in Agricultural Economy

摘　　要：本文以福建省漳州市生产和销售的天宝香蕉为调查对象,采用案例分析方法对不同流通模式中流通主体的深度访谈获得相关数据,并利用流通成本、流通费用率、利润率、生产者分得比率四个指标对四种流通模式的流通效率进行测试。研究发现,蕉农自销型的流通效率在流通成本、流通费用率、生产者分得比率三项指标中排名第一,而超市模式在利润率指标中排名第一,超市模式在流通过程中通过增加投资获得溢价,故难以用生产者分得比率进行测量。建议通过合作社等方式着力提高生产规模和专业化、减少流动摊点制约因素、扶持第三方物流、增加专用设备投入、改善购物环境等措施提升流通效率。In the paper,Tianbao banana produced and marketed in Zhangzhou was selected as the research object. Case analysis was employed to conduct the in-depth interview of circulation bodies in different circulation modes obtain the relevant data. The circulation efficiency of the four modes was tested through the four indicators such as circulation cost,rate of circulation cost,profits rate and share ratio of producers. It was found that circulation efficiency of the farmers self-sale mode was ranked the first in the circulation cost,rate of circulation cost and share ratio of producers; the supermarket mode was ranked the first in profits rate. The supermarket mode got its premium by increasing investment,so it is difficult to be measured by share ratio of producers. Therefore,it was suggested that some measures should be taken to enhance the circulation efficiency such as improving the production scale and specialization,reducing factors that constrain mobile stalls,supporting the third party logistics,increasing special equipment investment and improving the shopping environment and so on.

关 键 词：农产品流通 流通模式 流通效率 评价指标 

分 类 号：F326.6[经济管理—产业经济]