网络文学:驱动力量及其博弈制衡  

The Internet Literature: The Interaction and Counterbalance between Driving Forces

作　　者：许苗苗[1] 

机构地区：[1]北京市社科院文化研究所,北京100101

出　　处：《厦门大学学报（哲学社会科学版）》2015年第2期22-28,共7页Journal of Xiamen University(A Bimonthly for Studies in Arts & Social Sciences)

基　　金：国家社科基金青年项目"网络文学的媒介转型研究"(13CZW004)

摘　　要：网络文学在定义、形式、生产主体等方面都频繁变动。变动是网络文学向外部借力和屈服的结果,也是其得以生存和发展的原因。媒介、资本和制度是驱动网络文学变化的三个主要力量。媒介技术带来新的发布渠道和传播方式,推动网络文学形式上的一次次突破。资本很大程度上主导着网络文学的趣味,使其从早期迎合编辑审读、模仿印刷文学,走向追随市场、面向网民的通俗化道路。在管理和制度层面,出版监管的宽容、各级作协的接纳等助力了网络文学的壮大。三股力量各自发挥作用,也相互牵制:资本使一度先锋的新媒体技术普及到大众,但当资本达到垄断、制约创新时,新技术又成为竞争者的突破口。管理制度通过主张知识产权间接调控技术的泛滥,又以净网行动对逐利资本的庸俗化导向予以警示。三者在相互博弈和制衡中形成合力,共同驱动网络文学健康发展。Internet literature is an uncertain and changeable concept. Compared with printed literature, the texts of in ternet literature are created instantly, and not easily represented. The frequent changes have not exhausted the development energy of intemet literature. Media, capital and institution are the three main powerful driving forces behind it. The media technique brings new platforms and new micromedia, which come with new breaks on the styles of internet literature. The demands of capital lead the taste of internet literature, which makes it change from imitation of printed literature to cope with the netizen＇s taste. Institution is the strongest supervising power, and it determines the rise and decline of internet lit erature while the counterbalance of these three forces drives its develonment.

关 键 词：网络文学 驱动力量 媒介技术 商业资本 管理制度 

分 类 号：I206.7[文学—中国文学]