乡村旅游发展中的民族体育与节庆文化研究——基于林芝地区当地居民的问卷调查  

Research on Ethnic Sports and Festival Cultural in the Development of Rural Tourism: Based on the Questionnaire to Local Residents from Nyingchi

作　　者：徐锋[1] 刘呈艳[2] 

机构地区：[1]西藏大学师范学院,西藏拉萨850000 [2]西藏大学旅游与外语学院,西藏拉萨850000

出　　处：《西藏研究》2015年第1期37-43,共7页Tibetan Studies

基　　金：国家社科基金重大项目"西藏非物质文化遗产的整理;传承研究与数字化保护"(项目批准号:13&ZD141);国家社科基金项目"门巴族珞巴族传统体育的保护与传承研究"(项目批准号:13BTY064)阶段成果

摘　　要：基于林芝地区当地居民的问卷调查显示,林芝地区大部分藏族、门巴族、珞巴族及汉族居民支持旅游业的发展,支持民族节庆及民族传统体育文化的旅游开发。西藏民族节庆体育旅游开发具有:1.内容丰富、项目选择性强;2.特色鲜明;3.投资小、见效快等方面的优势。西藏民族节庆体育旅游开发应注意:1.保持节庆体育的原生特色;2.打造节庆体育旅游品牌;3.加大对民族节庆体育项目的宣传;4.与其他旅游资源相配套。Party Central Committee proposed that Tibet be built into an important area with characteristic of Chinese nation,and the important tourist destination in the world. Based on the surveys of the local residents＇ intention on the tourism development of traditional sports culture,the article discusses how the festival sports culture with Tibetan characteristics are integrated into the development of rural tourism in Tibet. For example,folk custom experience activities like Luoba costumes,sword dance,whistling arrow shot can be carried out in residential areas of Southern Loba,as a major feature of local rural tourism,which will achieve the local economic growth,social stability,the progress of civilization and the realization of becoming rich of the farmers and herdsmen.

关 键 词：乡村旅游 民族体育 体育节庆 居民感知 

分 类 号：F592.7[经济管理—旅游管理]