The Study of Evaluation Index System of Ingredient Co-branding Image Based on the Apparel Industry  

作　　者：Hu Hongyan Hu Shouzhong 

机构地区：[1]Shanghai University of Engineering Science, Shanghai, China

出　　处：《International English Education Research》2015年第1期77-80,共4页国际英语教育研究（英文版）

摘　　要：On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.

关 键 词：Ingredient co-branding Brand image Influence factors 

分 类 号：F426.86[经济管理—产业经济] TU753[建筑科学—建筑技术科学]