构建基于O2O模式的长春市果蔬体验馆  

Construction Based on the O2O Pattern of Fruit and Vegetable Experience Museum of Changchun City

作　　者：艾格帆 张晓红[1] 张宁[1] 潘婉莹[1] 尹世元 

机构地区：[1]吉林大学军需科技学院,吉林长春130062

出　　处：《物流工程与管理》2015年第2期78-79,共2页Logistics Engineering and Management

摘　　要：近十年,随着互联网经济的兴起,中国的网络购物越来越普及。随着生活节奏加快,人们的时间观念越来越强,产生了简化事务、方便消费的需求,使得农产品电子商务的发展成为农产品消费的社会化需要。文中正是对在O2O模式下的有机生鲜果蔬产品供应链环节进行研究,分析特点以及配送环节存在的问题,并解决这些问题。During the past ten years, with the rise of the Internet economy, online shopping in China is becoming more and more popular. With the accelerated pace of life, people＇s concept of time is more and more strong, produced a simplifiedtransaction, convenient consumer demand, which makes the development of e-commerce of agricultural products has become the social needs of the consumption of agricultural products. This paper is on the organic fresh fruit and vegetable productssupply chain under the mode of O2O, the analysis of the existing features anddistribution problems, and solve these problems.

关 键 词：O2O模式 果蔬体验馆 配送模式 

分 类 号：F303[经济管理—产业经济]