酒店企业跨国扩张区位选择影响因素  

The Influencing Factors of the Location Selection of International Expansion of Hotel Companies

作　　者：张祥[1,2] 章晴[3] 李艳[1,2] 

机构地区：[1]华中师范大学城市与环境科学学院,中国湖北武汉430079 [2]中国旅游研究院武汉分院,中国湖北武汉430079 [3]上海思博职业技术学院国际商务与管理学院,中国上海201399

出　　处：《经济地理》2015年第3期185-190,86,共7页Economic Geography

基　　金：国家旅游局"旅游业青年专家"人才计划项目(TYETP201327-2);华中师范大学中央高校基本科研业务费专项资金新进教师科研项目(20205140104)

摘　　要：以全球酒店企业10强为研究对象,以其在国外主要分布的73个国家为样本国家,列举了影响酒店企业跨国扩张区位选择的10个主要因素,并将之分解为29个指标。采用泊松模型,对上述指标进行定量测度,发现一国或地区的总体经济规模、经济发展水平、入境旅游规模、FDI规模、地缘和文化亲缘等5种因素对酒店企业跨国扩张区位选择具有根本性影响,其他因素对酒店企业跨国扩张区位选择没有显著影响。酒店企业在跨国扩张的初期,其区位选择应优先关注入境旅游规模、地缘和文化亲缘因素,在获得跨国经营的经验和技巧后,区位选择应优先关注一国或地区的总体经济规模、经济发展水平和FDI规模。Taking the global top 10 hotel companies as the research object based on their international branches in 73 countries as the sample countries, this paper lists 10 major influencing factors of the location selection of international expansion of hotel companies. They are further decomposed into 29 indicators. This paper quantitatively measures the above indicators by Poisson Model and has found that the overall economic scale, economic development level, the scale of inbound tourism, FDI scale and the geographical and cultural factors of a country or a region will fundamentally influence the location selection of international expansion of hotel companies, while other factors have no significant influences. In the early stage of international expansion of hotel companies, the location selection should first focus on the scale of inbound tourism, geographical and cultural factors. After getting the multinational operation experience and skills, the location selection should first focus on the overall economic scale, the economic development level and FDI scale of a country or a region.

关 键 词：酒店企业 跨国扩张 区位选择 影响因素 

分 类 号：F12[经济管理—世界经济]