零售药店药品陈列规范与宣传技巧  

Display standard and advocacy skills of the drugs in retail drug stores

作　　者：刘翔 

机构地区：[1]上海信谊药厂有限公司,上海200436

出　　处：《上海医药》2015年第7期69-71,共3页Shanghai Medical & Pharmaceutical Journal

摘　　要：零售药店良好的药品陈列与宣传技巧能促进药品销售,零售药店应注重药品陈列和宣传技巧,帮助药品生产企业和药店共同提高经营业绩。Good display standard and advocacy skills of the drugs in retail drug stores can promote the sales of medicines, to which great attention should be paid by the retail drug stores so as to help both the enterprises for drug production and the retail drug stores jointly improve their business performance.

关 键 词：零售药店 陈列规范 宣传技巧 

分 类 号：F721[经济管理—产业经济]