泛信息环境下阅读推广研究:唤醒沉睡的图书——以海南医学院图书馆“主题馆藏展”实践为例  

Research on Reading Promotion in Ubiquitous Information Environment:Taking Theme Collection Exhibition of Hainan Medical College Library as an Example

作　　者：周天旻[1] 杨庆书[2] 李妹[1] 

机构地区：[1]海南医学院图书馆 [2]海南政法职业学院图书馆

出　　处：《图书馆杂志》2015年第4期64-69,共6页Library Journal

基　　金：2014年海南省哲学社会科学规划课题"泛在知识环境下高校图书馆立体服务模式研究"(项目编号:HNSK(GJ)14-74)研究成果之一

摘　　要：以海南医学院图书馆"主题馆藏展"实践为例,介绍了本馆"主题馆藏展"的实践过程,以及由此而产生的系列延伸活动与服务效果。并在实践的基础上进行了理论研究:"长尾"图书的挖掘与研究、基于"主题馆藏展"调研问卷的分析与研究。用大量的实践数据展示了"主题馆藏展"及其延伸活动的效果。提出:选定主题,精选图书,集中展示,"为书找人,为人找书"是唤醒沉睡中的图书,推广阅读的实质性举措,是在网络浅阅读渐成阅读新趋势环境下深度挖掘实体馆藏,推广传统式深度阅读比较实用的方式,也是推广阅读的重要渠道,可操作性强,具有推广价值。Taking theme collection exhibition of Hainan Medical College Library as an example, the article introduces the practices and derivative activities of the library. On the basis of practices, it taps theoretical conclusions： how to explore ＂The Long Tail＂ books and how to analyze questionnaires on theme collection exhibitions. It concludes that the efforts of selecting a topic, carefully selecting the books, displaying in a concentrated way, and ＂seeking the readers/br books and seeking the books for readers＂ are the keys to awake ＂sleeping＂ books, substantive steps to promote reading, effective methods to utilize printed materials in the era of digital shallow reading, as well as important channels to promote traditional deep reading. It is operational and thus worth of popularization.

关 键 词：实体馆藏 主题馆藏展示 阅读推广 长尾图书 阅读研究 

分 类 号：G252.1[文化科学—图书馆学] G258.6