兰州市市民对社区支持农业(CSA)模式选择意愿的实证分析  

Empirical Analysis of the Citizens' Willingness to Select Community Supported Agriculture Mode(CSA) in Lanzhou City

作　　者：金莹[1] 叶立润[1] 

机构地区：[1]甘肃农业大学经济管理学院,兰州730070

出　　处：《中国农学通报》2015年第7期272-278,共7页Chinese Agricultural Science Bulletin

基　　金：甘肃省社会科学规划基金项目"甘肃省推广CSA模式的对策建议"(13YD121)

摘　　要：近年来,随着农产品安全问题的突出与农产品流通环节的过长,导致农户、消费者利益流失日趋严重,越来越多的人开始关注这种把消费者、生产者利益与农产品安全领域相结合的新型农业发展模式——社区支持农业(CSA)。本研究通过对兰州市市民的实地调研,采用描述性统计分析的方法,对影响该地区市民选择CSA模式意愿的因素进行了系统分析。研究结果表明:年龄、职业、受教育程度、收入水平、对安全农产品食品的了解度以及对CSA模式的认知程度对兰州市市民选择CSA模式存在显著的影响。并且通过分析选择意愿的差异,寻找适合CSA模式的目标顾客群体,同时预测兰州市未来引进这种农产品营销模式的可行性。In recent years, with the agricultural product safety issues to be more acute and the circulation ofagricultural products to be too complex, interests of farmers and consumers are in an increasingly serious statusof loss. More and more people begin to pay close attention to a new agricultural development model, whichcombine interests of consumers and producers with the field of agricultural product safety, namely CommunitySupported Agriculture（CSA）. Based on empirically investigations on citizens in Lanzhou City, this study usedthe method of descriptive statistical analysis, systematically analyzed selection willingness of CSA patterns.The results showed that, age, occupation, the degree of education, income level, the understanding of the safetyof agricultural products and the cognition of the CSA model significantly affected the choice of CSA mode. Byanalyzing differences of intention, the paper also predicted the target customer groups for the CSA model inLanzhou and forecasted the feasibility of introducing this future agricultural marketing model.

关 键 词：社区支持农业(CSA)模式 兰州市市民 选择意愿 实证分析 

分 类 号：S9[农业科学—水产科学]