中国情景下炫耀性消费影响因素实证研究  

An Experimental Research on Influencing Factors of Conspicuous Consumption in China's Situation

作　　者：张圣亮[1] 陶能明 

机构地区：[1]中国科学技术大学管理学院,安徽合肥230026

出　　处：《现代财经（天津财经大学学报）》2015年第4期60-70,共11页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

基　　金：国家自然科学基金面上项目(70872101);国家自然科学基金重大合作研究项目(71110107024)

摘　　要：通过文献阅读、深度访谈和问卷调查,提炼出中国情境下影响炫耀性消费的22个因素;通过探索性因子分析和验证性因子分析,将22个因素归纳为7类。回归分析发现,7类因素对炫耀性消费影响程度大小依次为面子意识、寻求认同、彰显社会价值、物质享受、产品象征意义、品牌来源国和参照群体。独立样本T检验结果发现,消费者性别、年龄及教育程度,对炫耀性消费影响因素有显著影响。Through the literature research, depth interviews and questionnaire surveys, 22 fac- tors of conspicuous consumption in China＇s situation are elicited; then these factors are grouped in- to 7 categories according to the exploratory and confirmatory factor analysis;Through regression a- nalysis, we find that the 7 categories could be ordered in descending as follows： face consciousness, approval seeking, reveal social value, material comforts, product symbolism, country of brand and reference groups. Independent sample T test results show that consumers＇ gender, age and educa- tion level have a significant influence on influencing factors of conspicuous consumption.

关 键 词：炫耀性消费 面子意识 寻求认同 彰显社会价值 

分 类 号：F014.5[经济管理—政治经济学]