积极提升执政党的网络舆情引导能力  

Actively Improving the Ruling Party's Ability to Guide Online Public Opinion

作　　者：薛小荣[1] 陆旸[1] 

机构地区：[1]南京政治学院上海校区,上海200433

出　　处：《中国井冈山干部学院学报》2015年第2期98-103,共6页Journal of China Executive Leadership Academy Jinggangshan

基　　金：国家社会科学基金青年课题"网络党建与网络社会管理研究"(立项批准号:12CDJ008);上海市哲学社会科学规划立项课题"网络党建论:互联网时代政党的组织变革与社会适应"(立项批准号:2011EDS001);江苏省社科应用研究精品工程立项课题"网络社会的崛起与执政党的网络意识形态话语权研究"(立项批准号:14SWB-104)的阶段性成果

摘　　要：网络舆情引导能力是指执政党能够对网络舆情发展态势进行有效引导的能力。应该从四个方面着手加强能力建设:一是掌握舆情社会成因,主动开展心理疏导;二是整合舆情治理力量,形成全党参与格局;三是坚持信息公开原则,及时正面加以引导;四是加强依法治网原则,着力规范网络行为。The ability to guide online public opinion refers to the ruling party’s ability to effectively lead the de-velopment situation of internet public opinion. Efforts should be made in four aspects to strengthen this ability. First,master the social causes of public opinion,and proactively carry out psychological counseling. Second, gather all forces and involve the whole party in public opinion governance. Third,persist in the principle of infor-mation openness,and provide positive guidance timely. Fourth,strengthen the principle of govern internet accord-ing to law,and work hard to normalize online behavior.

关 键 词：执政党 网络舆情 引导能力 

分 类 号：D26[政治法律—政治学]