海南国际旅游岛体育产业发展与运行策略  

Hainan international tourism island sports industry and operation strategy

作　　者：熊坚[1] 彭向阳[2] 熊海州[3] 

机构地区：[1]海南工商职业学院体育教研室,海南海口570203 [2]华中师范大学海南附中,海南海口570203 [3]海南大学经济与管理学院,海南海口570228

出　　处：《特区经济》2015年第3期76-79,共4页Special Zone Economy

基　　金：海南省教育厅科学研究项目(HNKY2014-107)

摘　　要：通过文献资料调研、社会调查、网络信息检索和综合分析等方法,对海南体育产业发展现状及存在的问题进行了分析研究,对国际旅游岛建设背景下海南体育产业发展和运行策略进行了探讨,提出了规范体育产业政策、优化生态环境、打造特色品牌、加强体育产业的横向发展等具体策略。By means of literature research, social survey, network information retrieval and comprehensive analysis, this paper makes an analysis and research on the current situation and existing problems of Hainan sports industry development; discusses Hainan sports industry development and operation strategy under the background of building International Tourism Island; puts forward some specific strategies such as standardizing sports industry policy, optimizing the ecological environment, building the brand characteristics and strengthening the transverse development of the sports industry.

关 键 词：体育产业 运行策略 调查分析 海南 

分 类 号：G812.7[文化科学—体育学]