面向中小企业的电商平台挖掘系统设计  

Design of e-commerce mining system for SME

作　　者：黄雅萍[1] 马可辛[1] 周余洪[1] 刘晓强[1] 

机构地区：[1]东华大学计算机科学与技术学院,上海201620

出　　处：《计算机时代》2015年第4期18-20,共3页Computer Era

摘　　要：中小企业电商平台在资金和技术不足的情况下,难以快速有效的构建简单而实用的电商数据挖掘系统。文章从分析电商海量数据资源的来源、提取方法及其流程入手,提出了一个基本的数据挖掘系统方案架构,从而实现为中小企业电商平台服务的一整套数据挖掘系统。该系统架构简单实用、易搭建、易整合,可以为中小企业提供更好的服务支持。Under the situation that the SME （small and medium-sized enterprises） e-commerce platforms are lack of fund and technology, it＇s very difficult to build a simple and practical e-commerce data mining system quickly and effectively. This article analyses the e-commerce mass data resources, its origin, and the process of how to get it. Besides, The article draws a basic data mining system architecture to achieve a set of data for the service of e-commerce platform for small and medium enterprises mining system. The system structure is simple, practical and easy to build. It can provide a better support for SME＇s improvement and product sales.

关 键 词：中小企业 电商平台 数据挖掘 海量数据 

分 类 号：TP311.132.3[自动化与计算机技术—计算机软件与理论]