文化综艺类电视节目的创新与涅槃——以《汉字英雄》节目为例  

On the Innovation and Reinvigoration of Television—Programs Featuring Chinese Culture and Variety Arts

作　　者：李杜若[1] 

机构地区：[1]河南大学新闻与传播学院,河南开封475001

出　　处：《南阳师范学院学报》2015年第2期56-58,共3页Journal of Nanyang Normal University

摘　　要：《汉字英雄》的成功为文化综艺类节目的创新带来诸多启示。《汉字英雄》作为一档文化栏目,成功突围歌唱选秀类综艺节目竞争白热化的周五晚间黄金档,并在"提笔忘字"的网络时代引起了人们的共鸣,一时掀起了"汉字热"。它作为国内首档投入数千万级别现金的大型网台联动节目,成为网台深度联动的典型案例。节目跨越电视、个人PC、平板电脑、手机等多个终端,形成跨屏传播,引起观众互动,参与感强,是将传统文化栏目与科技元素、娱乐元素结合的成功典范,寓教于乐。The success of the television program ‘Chinese Spelling Hero＇has brought many inspirations to the development of television programs featuring Chinese culture and variety arts. The ‘Chinese Spelling Hero＇program aired at prime time on Friday evening has revived public concerns over the spelling mistakes among younger generations of Chinese students,which is conducive to drawing people＇s attention to the Chinese culture. Taking the‘Chinese Spelling Hero＇program as a paragon,this paper investigates how culture and variety arts-based television programs can combine with traditional Chinese culture to be both informative and entertaining to the audience,with a series of suggestions offered for reference.

关 键 词：汉字英雄 网台联动 跨屏互动 文化栏目 

分 类 号：G220[文化科学] G222.3