网络经济视域下的网络信息产品定价策略研究  

Study on the Pricing Strategy of the Network Information Product under the Perspective of Network Economy

作　　者：何跃[1,2] 

机构地区：[1]重庆广播电视大学 [2]重庆工商职业学院,重庆400052

出　　处：《价格月刊》2015年第4期29-32,共4页

摘　　要：网络信息产品定价问题是伴随网络经济飞速发展而产生的新问题,网络经济已经深入到社会生活的各个层面。网络信息产品价格形成机制除具备传统商品价格形成的基本特征外,还具备网络经济环境下的特殊性,受到产品价值、市场供求关系、消费者偏好等诸多因素影响。网络信息产品定价必须充分考虑这些影响因素,利用网络经济发展营造的技术和环境优势实施有效定价策略,实现产品销售利润的最大化。The pricing issue of the network information product is a new affair born with the rapid development of network economy. The network economy has gone deep in every level of the social life, the network information product behaves as an important manifestation of network economy, the price formation mechanism not only has the basic characteristic of the traditional commodity, but also possesses the specificity under the network economic environment, which is restricted by product value, relation of market supply and demand, customer preference and so on. The pricing issue must take full consideration of the above factors, uses the technique and environmental advantages made by network economic development to implement effective pricing strategy to obtain the maximal sales profit.

关 键 词：网络经济 网络信息产品 定价策略 

分 类 号：F726[经济管理—产业经济]