虚拟商圈成长:理论分析和经验检验  

Virtual Business Growth: Theoretical Analysis and Empirical Test

作　　者：唐红涛[1] 

机构地区：[1]湖南商学院经济与贸易发展研究院,湖南长沙410205

出　　处：《湖南商学院学报》2015年第1期25-32,共8页Journal of Hunan Business College

基　　金：国家社科基金重点项目"我国城市流通产业空间结构优化研究"(项目编号:13AJY015);湖南省社科基金项目"信息化与湖南流通现代化研究"(项目编号:12JD39);湖南省科技计划一般项目"基于大数据的湖南省农产品信息数据整合研究"(项目编号:2014FJ6029)

摘　　要：针对当前虚拟商圈成长现象,本文主要对虚拟商圈成长曲线和影响因素进行理论探讨,并从需求、平台、服务和商家四个角度初步构建了影响商圈成长的概念模型。通过收集部分B2B和B2C网站平台的商家数量、网站反链数、近一周日均IP访问量及网站PR值,深入分析平台因素和需求因素对虚拟商圈成长的影响;通过收集B2C网站综合物流能力、支付种类数及商品种类数深入分析物流因素、支付因素和商品种类数对虚拟商圈成长的影响,最终分析得出这些因素与虚拟商圈规模的正相关影响。In view of the current virtual trade circle growth phenomenon, this paper explores the growth curve and factors on virtual trade circle, meanwhile, we initially constructed a conceptual model of the influencing factors from four angles： demands,platforms, services and businesses. In this paper, by collecting some B2 B and B2 C web platform number, the number of anti-chain sites, nearly a week of daily IP traffic and website PR value,we make a thorough analysis on how platform factors and demand factors influence the growth of virtual trade circle. Through the collection of B2 C website comprehensive logistics capacity number, the types of payment and goods, we discuss the influence of logistics factors, pay factors and types of goods on the growth of virtual trade circle.In the final analysis, we find a positive correlation of these factors affecting the size of the virtual trade circle.

关 键 词：虚拟商圈 成长性 聚集效应 

分 类 号：F713.36[经济管理—产业经济]