符号学(semiology)之死与神话拆解:巴尔特与传媒研究（英文）  

The Deaths of Semiology and Mythoclasm： Barthes and Media Studies

作　　者：保罗·科布利 

机构地区：[1]英国密德萨斯大学传媒与表演艺术学院 [2]国际符号学协会

出　　处：《符号与传媒》2015年第1期1-25,共25页Signs & Media

摘　　要：罗兰·巴尔特被视为是符号学界之外最知名的符号学家之一,这种看法常常是因为人们对他从索绪尔处发展出来的那套符号学理论所产生的迷思。本文试图厘清罗兰·巴尔特的符号学框架,论证巴尔特是如何借鉴与改写索绪尔符号学范式的;并且,巴尔特是如何通过阅读其他语言学家的著作从而曲解索绪尔的。为此,本文将着重探究巴尔特符号学的创新点,即直接意指、含蓄意指和元语言,以及他对索绪尔理论的延伸——用语言学思维去分析非语言文本。同时,本文还将探讨巴尔特有关＂神话＂的思想及其作为＂概念＂所产生的影响。此外,本文还将通过传媒与文化研究的大量例子说明,巴尔特在这些方面的解读不仅仅使得后来的学者偏离索绪尔原本的语言学模式去运用其符号学理论,并且在无意中造成了符号学研究停滞不前的局面。Roland Barthes is one of the most well-known semioticians outsidc academic circles. That knowledge is sometimcs based on misconccptions about his theory of signs, extrapolated from Saussure. This article will offer an outline of Roland Barthes＇ sign theory, demonstrating the ways that it is derived and adapted from Saussure and how Saussure is refracted through Barthes＇ readings of other linguists. It will look in particular at Barthes＇ innovations in sign theory： denotation, connotation and metalanguage, as well as his extension of linguistic thinking to analyse nonverbal modes. It will also discuss Barthes＇ notion of ＂myth＂ and its influence as a concept. The article will consider a number of instances from media and cultural studies where Barthes＇ interpretations have not only given subsequent uses of sign theory license to speculate beyond Saussure＇s original linguistic bearing but have also unwittingly contributed to the stagnation of semiotic analysis.

关 键 词：巴尔特 索绪尔 符号学 神话学 符号学拆解 

分 类 号：H0[语言文字—语言学]