基于SSM的入境旅游客源市场分析——以晋陕豫三省为例  

Analysis on Inbound Tourist Source Market Based on the SSM Method——Illustrated by the Case of Shanxi,Shaanxi and Henan Provinces

作　　者：林龙飞[1] 周洁[1] 

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《湖南财政经济学院学报》2015年第2期89-94,共6页Journal of Hunan University of Finance and Economics

基　　金：湖南省学位与研究生教育教学改革研究课题"旅游管理专业硕士研究生创新能力培养的理论与实践"(项目编号:JG2010B024)

摘　　要：选取晋陕豫三省2006年与2012年两年的入境旅游统计数据,运用SSM分析法对三省入境旅游14个客源地的发展变化进行分析,结果表明:三省在入境旅游人数方面的增速及增幅均快于全国,市场结构较合理、整体市场竞争力强,但三省市场结构和竞争力不协调、部分客源地市场省际竞争力差距大。应通过加强三省区域旅游合作,根据三省客源地具体情况采取不同市场拓展策略,促进三省入境旅游市场的健康快速发展。This paper intercepts Shanxi, Shaanxi, Henan provinces＇ inbound tourism statistics data in 2006 and 2012, then analyzes 14 main source areas of development and change by using SSM analysis method, the resuhs show that： Shanxi, Shaanxi, Henan provinces＇ growth and growth rate are higher than the national in the number of inbound tourism reception, and the market structure more reasonable, the overall market competitiveness more stronger. But the provinces＇ market structure and competitiveness are not coordinated, and part of tourism market had big differences in provincial competitiveness gap. We should strengthen the provinces＇ regional tourism cooperation, and adopt different market de- velopment strategy according to the specific circumstances of the provinces＇ tourists, promote the provinces＇ develop- ment rapid and health in inbound tourism market.

关 键 词：SSM分析法 晋陕豫三省 入境旅游客源市场 

分 类 号：F592.7[经济管理—旅游管理]