生态竞争力视角下的城市品牌定位——以广州市为例  

City brand positioning based on the perspective of ecological competitiveness:taking Guangzhou City for example

作　　者：梁明珠[1,2] 蒋璐[2] 

机构地区：[1]暨南大学旅游规划设计研究院 [2]暨南大学管理学院旅游管理系

出　　处：《城市问题》2015年第4期23-27,共5页Urban Problems

摘　　要：在全球工业化与城市化快速发展的大背景下,生态环境不仅成为了影响城市持续发展的重要因素,也成为了构成城市竞争力的核心要素。如何定位广州市的城市品牌,提升城市的生态竞争力,并强化其核心竞争力,是广州市面临的一个亟需解决的问题。以广州市城市品牌作为研究对象,对广州市"花绿水城"品牌的认可度、联想度等方面进行了调查,并采用信度和效度分析、因子分析以及频数分析等方法进行了分析,并提出了对策建议。In the context of global industrialization and urbanization, ecological environment is not only an important factor influencing the sustainable development of the city, but also has become the core element of city competitiveness. How to locate the brand of Guangzhou City, enhance the competitive- ness of the ecological city, and strengthen the core competitive- ness of the city is a problem to be solved urgently. Based on this, this essay takes Guangzhou city brand as the research ob- ject, and investigates the acceptability of City of Flower, Green and Water brand. Through the reliability and validity analysis, factor analysis and frequency analysis methods, this essay propo- ses several conclusions and suggestions.

关 键 词：因子分析 城市品牌 品牌定位 生态竞争力 

分 类 号：F592.765[经济管理—旅游管理]