化妆品行业的现状与趋势分析  

Present situation and development trend in cosmetics industry

作　　者：何蕊[1] 李超英[1] 车燚[1] 杨攸君 窦平 

机构地区：[1]长春中医药大学,吉林长春130117

出　　处：《日用化学品科学》2015年第3期9-11,共3页Detergent & Cosmetics

基　　金：吉林省科学技术厅项目(Y Y Z X201118)

摘　　要：分析近年来国内外化妆品行业的分类,化妆品在欧美及亚太地区的发展现状和趋势,进一步指出,由于化妆品行业的竞争白热化,化妆品市场在国内被细分,导致专业化妆品企业的出现,同时高档化妆品迅速发展。最后,预测了中国化妆品的市场和发展趋势。This paper introduced the category of domestic and foreign cosmetic industry, and analyzed in detail the current status and develop- ment trend of cosmetics in Europe market as well as in Asia-Pacific region. Moreover, it pointed out that due to the intensive competition in cosmetic industry, the further segmentation of domestic cosmetic market in China resulted in the emergence of professional cosmetic business; and, the high-end cosmetics developed rapidly at the same time. Finally, it predicted the market trends and prospects of Chinese cosmetic brands.

关 键 词：化妆品 发展 现状 趋势 

分 类 号：F426.72[经济管理—产业经济]