对基层食品药品监管部门广告监测工作的认识和思考  

Understanding and Thinking of Advertising Monitoring for Food and Drug in Grass-roots Level Departments

作　　者：杜娟 李新章 宋学坤[2] 陈孟辉 

机构地区：[1]郑州市食品药品监督管理局,郑州450000 [2]河南中医学院,郑州450008

出　　处：《中国药事》2015年第2期120-123,共4页Chinese Pharmaceutical Affairs

摘　　要：目的:对基层食品药品监督管理部门广告监测工作的现状进行分析和梳理,为新形势下进一步做好该项工作做好准备。方法:分析基层广告监测工作的重要性、存在的主要问题,并提出了意见和建议。结果与结论:基层食品药品监管部门的广告监测工作非常重要,需要从完善法律法规、提高工作主动性、改进和探索工作方法等多方面予以改进,进一步提高基层食品药品违法广告监测工作的质量。Objective： To analyze the current status of advertising monitoring for food and drug in grass- roots level departments so as to prepare for the monitoring work in the next stage. Methods： By analysing the importance of advertising monitoring in grass-roots level departments and the current problems, suggestions on this matter were proposed. Results and Conclusion： Advertising monitoring in grass-roots level departments is of great importance and needs to be improved by formulating and completing laws and regulations, improving the work initiative and exploring new methods of work, so as to improve the monitoring efficiency.

关 键 词：违法药品广告 基层广告监测 

分 类 号：R95[医药卫生—药学]