电子商务与我国药品零售市场融合发展路径探讨  

Discussion on Integrated Development Path of China's Drug Retail Markets with E-commerce

作　　者：罗文华[1] 

机构地区：[1]浙江医药高等专科学校,宁波315100

出　　处：《中国药事》2015年第3期261-265,共5页Chinese Pharmaceutical Affairs

基　　金：国家食品药品监督管理总局委托课题:我国食品药品网上销售规范管理问题研究;浙江省新世纪高等教育改革项目资助:基于"教;学;做;创"一体化B2C医药电子商务交易平台的商业化改革与教学应用(编号YB2010094);浙江省教育厅2013年度访问工程师项目

摘　　要：目的:为使电子商务促进我国药品零售市场健康持续发展,提出系统构想和设计具体路径。方法:揭示电子商务的作用,对目前我国药品零售市场存在的突出问题以及与电子商务结合所产生的社会经济价值,进行基本的理论研究和实证分析。结果:我国药品零售市场存在着"市场失灵"和"政府失灵"现象,电子商务与药品零售市场结合有多种模式,但存在着法律主体地位不明确、市场不完整和监管乏力等诸多问题。结论:构建基于B2C(Business-to-Customer)第三方平台的统一药品零售市场,为促进我国药品零售市场的公平健康发展提供了理论和实践可能性。电子商务与我国药品零售市场融合的效果一定程度上取决于政府高层的顶层设计和系统创新支持。Objective： To promote the sound and sustainable development of the drug retail markets in China by means of e-commerce and offer a systematic framework for its development and present specipic paths. Methods： The roles of ecommerce were revealed and the issues arising from the evolution of China＇s drug retail markets were highlighted, and the theoretical study and an empirical analysis of the social and economic values of ecommerce for drug retail business were conducted. Results： There are problems of ＂market failure＂ and ＂government failure＂ in China＇s retail markets. And a wide variety of modeles regarding the application of e-commerce are operated in the drug retail markets. However, problems exist, eg the unclear position of legal subject, the incompleteness of market, the lack of supervisory and so on. Conclusion： The construction of the third party platform based on B2C （Business to Customer） mode for China＇s drug retail market provides both theoretical and practical possibilities for the fair and sound development of China＇s drug retail markets. Meanwhile, the better application of e-commerce in China＇s drug retail markets requires the high-level design of the government and the support of systematic innovation.

关 键 词：电子商务 药品零售市场 融合 路径 B2C 

分 类 号：R956.11[医药卫生—药学] TP31[自动化与计算机技术—计算机软件与理论]