《图书馆学季刊》广告价值研究  

Research on the Advertisement Value of Library Science Quarterly

作　　者：秦慧[1] 

机构地区：[1]西南民族大学图书馆,四川成都610041

出　　处：《图书馆建设》2015年第4期92-95,共4页Library Development

基　　金：2014年国家社会科学基金一般项目"民国时期图书馆学教育研究";项目编号:14BTQ001;2015年西南民族大学中央高校基本科研业务费专项资金资助项目"民国时期图书馆学的起步与发展研究:以民国图书馆学术期刊<图书馆学季刊>为中心";项目编号:2015SZYQN21的研究成果之一

摘　　要：《图书馆学季刊》是我国第一份图书馆专业期刊,其广告内容与图书馆、出版等文化事业密切相连,内容丰富,主要包括征稿、启事、新书出版、报刊预告与书刊预约以及中华图书馆协会相关事宜等各方面。《图书馆学季刊》的广告充当了宣传图书馆事业的重要工具,其不仅引进西方图书馆知识,而且大力弘扬中国名著要籍,并在一定程度上推动了图书馆馆配业的发展。Library Science Quarterly is the first professional library journal in China, contents of its advertisements were closely linked with cultural undertakings, such as the library and the publishing, had rich contents, and included all aspects of soliciting articles, the notice, the new book publishing, the newspaper forecast and the reservation of books and journals, and also contained relevant matters of the Chinese Library Association. The advertisement of Library Science Quarterly served as an important tool of the propa- ganda library cause. It not only introduced the west library knowledge into China, but also promoted the Chinese classic works vigorously, and promoted the development of the library industry in a certain extent.

关 键 词：民国《图书馆学季刊》 图书馆 广告 

分 类 号：G250.1[文化科学—图书馆学]