考虑制造商竞争的绿色供应链信息分享策略研究  

Research on the Green Supply Chain Information Sharing Strategy Considering the Competition of the Manufacturers

作　　者：谢印成[1] 高鹏[1] 聂佳佳[2] 

机构地区：[1]江苏理工学院商学院,江苏常州213001 [2]西南交通大学经济管理学院,四川成都610031

出　　处：《科技管理研究》2015年第8期174-179,184,共7页Science and Technology Management Research

基　　金：国家自然科学基金项目"再制造产品供应链的销售渠道选择和广告策略研究"(71101120);教育部人文社会科学研究青年基金项目"信息分享对回收再制造闭环供应链的影响"(10YJC630183);江苏省教育厅高校哲学社会科学基金项目"博弈论视角下绿色再制造供应链的信息分享策略研究"(2013SJB6300030);江苏理工学院基础及应用基础项目"专利授权下基于博弈论的再制造供应链定价及协作机制"(KYY12050)

摘　　要：研究零售商预测信息的分享对存在消费者绿色偏好以及制造商横向竞争的绿色供应链的影响。分别建立和求解四种信息分享模型(无分享,仅与绿色成本高的制造商分享,仅与绿色成本低的制造商分享以及与两制造商均分享)。比较研究表明,无论哪种模式零售商进行预测信息分享对其自身是不利的,但能增加两制造商预期利润。同时发现信息分享对各供应链成员的价值以及各方对信息分享模式的偏好取决与两制造商间的竞争水平以及市场份额的差异,同时也受到制造商绿色成本系数大小的制约。This paper analyzes how the forecasting information sharing of the retailers influences the supply chain which in-cludes the consumers’green preference and the manufacturers’horizontal competition.The paper establishes the four in-formation -sharing model （no sharing,share only with high green cost manufacturers,share only with low green cost manu-facturers,share with the two manufacturers）.The results show that the retailers will suffer a loss if they want to take the forecasting information sharing,but it can make the manufacturers increase their forecasting profits.It also shows that the value of supply chain members under the information sharing and their preference to information -sharing mode not only de-pend on the level of manufacturers’competition and the differences of their market share,but also face the constraints of the manufacturer’s green cost coefficient.

关 键 词：绿色供应链 竞争 信息分享 STACKELBERG 博弈 

分 类 号：F724.2[经济管理—产业经济] F274