自媒体时代下的房地产微营销研究  

作　　者：张燕[1] 

机构地区：[1]辽宁师范大学文学院广告学系

出　　处：《中国广告》2015年第4期142-144,共3页China Advertising

摘　　要：本文从微营销策略角度出发,首先分析了自媒体时代营销平台特点及房地产营销发展现状,其次分析微营销策略在房地产行业中的应用,最后根据现阶段房产行业微营销发展遇到的问题提出相应的建议。From the perspective of micro- marketing strategies. First analyzes the characteristics of a marketing platform in the self--media age, and the development status of real estate marketing. Then, followed by analysis of micro marketing strategies applied in the real estate industry. Finally make recommendations based on problems encountered in the development of micro- marketing in the real estate industry at this time.

关 键 词：自媒体 微营销 房地产营销 

分 类 号：F299.23[经济管理—国民经济] F274