供应链战略联盟下的零售业创新分析——以零供动态战略联盟为例  

Study on the Retailing Innovation Under the Strategic Alliance of Supply Chain——Taking the Dynamic Strategic Alliance of Retailers and Suppliers for Example

作　　者：龚雪[1] 

机构地区：[1]贵州财经大学国际经济学院,贵州贵阳550025

出　　处：《改革与战略》2015年第3期56-59,共4页Reformation & Strategy

摘　　要：随着产业融合的产生,产业边界不断突破与模糊,供应链的外延不断延伸,企业间的关系更多表现为一种战略联盟。文章以零售企业与制造企业的动态战略联盟为例,分析在产业融合的趋势下,零售企业基于供应链战略联盟思想的指导,不断整合和利用现有产业资源,通过与制造业的交叉渗透,构成流通链条上的上下游节点关系,实现零售业的创新发展。With the emergence of industry convergence, industry boundaries have been constantly broken and blurred, but the extension of supply chain continuously extended. In this context, the relationship between enterprises highly showed a strategic alliance. Taking the dynamic strategic alliance of retail enterprises and manufacturing companies for example, this paper analyzed retailer enterprises and manufacturing companies forming a strategic alliance through the integration of resources and ultimately achieving the innovative development of retailing.

关 键 词：供应链 战略联盟 零售创新 竞争优势 案例研究 

分 类 号：F713.1[经济管理—产业经济]