文化产业视野下徽州民俗体育的旅游开发  

Tourism Development of Huizhou Folk Sport Under Cultural Industry Vision

作　　者：卢玉[1] 

机构地区：[1]安徽师范大学体育学院,安徽芜湖241002

出　　处：《安徽师范大学学报（自然科学版）》2015年第2期186-191,共6页Journal of Anhui Normal University(Natural Science)

基　　金：国家社会科学基金项目(11CTY027);安徽省社会科学基金项目(AHSK11-12D64)

摘　　要：20世纪90年代以来,我国文化产业在市场经济浪潮的涌动下得到高速推进,并表现出强劲的发展势头,在此过程中,发挥着"文化经济"和"文化精神"的双重效能,现已经成为文化发展方式的主流和潮流.徽州民俗体育作为一种文化样态,其发展需要搭上这趟高速"动车"才能有所作为,才能真正满足人们"物质和文化"的双重需求.针对徽州民俗体育开发所依托的人文和自然资源特征,围绕资源、市场和产品三个方面对徽州民俗体育旅游开发进行优势论证.结合当前开发的现状与问题为基础,提出开发的理念、框架以及发挥双重效能应有的机制.Since the 1990 s,China＇s cultural industry has been pushed on at a high speed under the the development of the market economy,and exhibit strong momentum of development.In this process,with the efficacy of both the＂cultural economy＂and＂cultural spirit＂,it has become the mainstream and trends of cultural development.As a cultural form,the development of Huizhou folk sport needs this to make a difference,and to really meet people＇s demands for ＂material and culture＂.For the development of Huizhou folk sport based on humanities and natural,the paper demonstrate the advantages of developing Huizhou folk sport tourism from the three aspects of resource,market and products.With the current development status and problem,the paper proposed the concept, model and mechanism of the development.

关 键 词：文化产业 民俗体育 旅游开发 徽州 

分 类 号：G812.4[文化科学—体育学]